Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks,Used

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks,Used

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SKU: SONG0230340342
Brand: MACMILLAN
Regular price$9.21
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Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon and much more.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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