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Product Description Marco H. Hecker entwirft ein Konzept zur engeren Verzahnung von Kundenbeziehungsmanagement und Innovationsmanagement, das die Informations & Kommunikationsprozesse zwischen Automobilhersteller und zulieferer optimiert. From the Back Cover Radikale Marktvernderungen erfordern eine strategische Neuausrichtung der Automobilzulieferer. Die Fokussierung auf Prozess und Produktinnovation reicht nicht aus, um sich im Markt behaupten zu knnen. Vielmehr gilt es, Strategieinnovationen zu entwickeln. Demand Creation bietet die Mglichkeit, der bestehenden Nachfragemacht eine Angebotsmacht entgegenzusetzen. Marco H. Hecker entwirft ein Konzept zur engeren Verzahnung von Kundenbeziehungsmanagement und Innovationsmanagement, das die Informations & Kommunikationsprozesse zwischen Automobilhersteller und zulieferer optimiert. Nicht alle Automobilzulieferer bentigen das gleiche Ma der Verzahnung im Sinn der Demand Creation. Daher werden auf Basis eines neu entwickelten Geschftstypenmodells, typenspezifische Handlungsempfehlungen gegeben. Der in dieser Arbeit vorgenommene Vergleich mit unterschiedlichen Wettbewerbern lsst Rckschlsse auf das Differenzierungspotential des eigenen Unternehmens zu. About the Author Dr. Marco H. Hecker promovierte bei Prof. Dr. Hans A. Wthrich am Lehrstuhl fr Internationales Management der Universitt der Bundeswehr Mnchen. Er ist Projektleiter im Strategiebereich der Unternehmensberatung Accenture GmbH in Mnchen.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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