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Product Description Ralf Schmelter untersucht theoretisch und empirisch, welchen Einfluss das Management auf die Corporate EntrepreneurshipIntensitt im etablierten Unternehmen hat. Es wird gezeigt, wie Management zur Steigerung von Corporate Entrepreneurship zu gestalten ist, welche dieser einzelnen Gestaltungsaspekte vor allem das unternehmerische Verhalten von Mitarbeitern beeinflussen und wie man dadurch als Unternehmen insgesamt erfolgreicher sein kann. From the Back Cover In Zeiten des Technologiewandels und verkrzten Produktlebenszyklen ist die Markt und Wettbewerbsfhigkeit etablierter Unternehmen stark gefhrdet. Einerseits haben sie oft mit starren Strukturen zu kmpfen, andererseits halten sie zu stark an ihrem Status quo fest. Um sich auch in neuen und innovativen Bereichen durchsetzen zu knnen, sind etablierte Unternehmen dazu bergegangen, das unternehmerische Verhalten zu frdern. Bezglich der Umsetzung des Corporate Entrepreneurship bestehen in der Praxis jedoch noch viele Unklarheiten. Ralf Schmelter untersucht, welchen Einfluss das Management auf die Corporate EntrepreneurshipIntensitt im etablierten Unternehmen hat. Er entwickelt ein Forschungsmodell und berpft dieses in einer empirischen Untersuchung. Der Autor zeigt, wie Management zur Steigerung von Corporate Entrepreneurship zu gestalten ist, welche dieser einzelnen Gestaltungsaspekte vor allem das unternehmerische Verhalten von Mitarbeitern beeinflussen und wie man dadurch als Unternehmen insgesamt erfolgreicher sein kann. About the Author Ralf Schmelter promovierte bei Prof. Dr. Malte Brettel am Lehrstuhl fr Wirtschaftswissenschaften fr Ingenieure und Naturwissenschaftler an der RWTH Aachen.
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