If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Die Suche den Erfolgstreibern im Onlinehandel nimmt sowohl in der Wirtschaft als auch in der Forschung eine immer bedeutendere Stellung ein. Bei der Optimierung von Onlineshops steht seit jeher die Usability im Mittelpunkt der Betrachtungen. In der Forschung zur Wahrnehmung von Websites tritt mittlerweile die Websitesthetik immer mehr in den Vordergrund. Es ist an der Zeit, diesen Perspektivenwechsel nun in Bezug auf kommerzielle Websites vorzunehmen. Das Forschungsfeld der Websitesthetik wurde diesbezglich bisher noch wenig beleuchtet, weshalb an dieser Stelle erhhter Forschungsbedarf besteht. Diese Arbeit liefert zunchst ein tieferes Verstndnis zu den Zusammenhngen zwischen der Websitesthetik, dem Vertrauen und dem Kaufverhalten zu vermitteln. Am Beispiel des Onlineshops von Grtner Ptschke wird daraufhin durch eine empirische Untersuchung herausgestellt, inwiefern das Kaufverhalten der Besucher durch sthetische Vernderungen der Website beeinflusst wird. Auf Basis der theoretischen Grundlagen erarbeitet der Autor dazu eine neue Gestaltung des Onlineshops mit dem Ziel, das Kaufverhalten allein durch sthetische Mittel positiv zu beeinflussen.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
