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Design Currency,Used
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The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky OGrady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees.For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities meet your clients needs. This book shows you how to do exactly that.In Design Currency, you will learn how to:Leverage traditional design skills in new ways Measure the value that your design work brings to a project Articulate that value so that you can position yourself as a partner in the development process Charge what youre worth and prevent your job from getting crowdsourced or outsourced Generate business value by better identifying audience needs
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.