Design DNA  Logos: 300+ International Logos Deconstructed,New

Design DNA Logos: 300+ International Logos Deconstructed,New

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SKU: DADAX1440310335
UPC: 35313651496.0
Brand: HOW Design
Condition: New
Regular price$68.58
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Logo design continues to be in the top most popular categories for graphic design books.Shows successful international logo solutionsProvides useful and practical information that designers can apply to their own workDesign DNA: Logos is a practical and inspirational guide to logo design, and an invaluable sourcebook for any logo designer. It works on two levels, first by showcasing over 500 successful logos from around the world and then by analyzing how these logos are constructed to communicate and convey brand value. The logos in Design DNA: Logos are organized by industry sector, and each logo is deconstructed to reveal creative solutions by examining and discussing the choice of font, color, characteristics, and imagery and getting to the very heart of its design DNA. The design briefs and company histories illustrate how and why the logo design successfully portrays its message. Case studies provide further indepth analysis, and walk readers through the reasoning behind the design decisions that made the logo work. 'Focus On' sections also provide useful information on specific elements such as typography, icons, and colors, and how to apply them to the logo design.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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