Title
Design Elements, 2nd Edition: Understanding the rules and knowing when to break them Updated and Expanded,New
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
This updated version of Rockport's bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of realworld projects with an increased emphasis on web and environmental design projects. The '20 Rules for Good Design' has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery to finally how to put it all together. Expansion and new material includes:Composition/layout, visual hierarchy Form and composition in relation to concepts and meaningColor psychology and narrativeColor codingReference palettes for time periods, cultures, and businessesSpecial color and printing techniques Combining type styles, editorial text setting issues, plusWebrelated type style and hierarchy issuesStrategies for using photography; design drawing; medium and meaning; pictorial and nonpictorial imagemaking options; semiotics, symbolic and metaphorical image use; type as imageMaking type and imagery work better togetherFinding flexibility in design systems The design process, from creative concept development and practical workflow standpoints...Plus a complete project case study with major decisionmoments keyed to respective sections!Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a 'visual language,' and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 25 Basic Rules of Good Design; Form and SpaceThe Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together? Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Design Elements, 2nd Edition'? A: The book primarily focuses on the fundamental rules of design, offering insights on when to adhere to them and when to break them for effective visual communication.
- Q: Who is the author of the book and what is their background? A: The author is Timothy Samara, a recognized expert in design who has contributed significantly to graphic design literature and education.
- Q: How many pages does 'Design Elements, 2nd Edition' have? A: The book contains 320 pages filled with updated content, diagrams, and images.
- Q: What type of binding is used for this edition of the book? A: This edition is available in paperback binding.
- Q: When was 'Design Elements, 2nd Edition' published? A: The book was published on May 15, 2014.
- Q: What new features are included in the updated edition? A: The updated edition includes over 50 new diagrams, more than 100 new images, and an expanded list of design rules from 20 to 25.
- Q: Is this book suitable for beginners in graphic design? A: Yes, the book is designed to be accessible for beginners, presenting design fundamentals in a clear and engaging format.
- Q: What design topics are covered in the book? A: Topics include composition, color theory, typography, imagery, and layout concepts, among others.
- Q: Does the book include practical examples or case studies? A: Yes, it includes a complete project case study with key decision moments highlighted.
- Q: Can this book help with web and environmental design projects? A: Yes, the book places an increased emphasis on web and environmental design projects, making it relevant for those fields.