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Design Elements, 2nd Edition: Understanding the rules and knowing when to break them Updated and Expanded,Used
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This updated version of Rockport's bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of realworld projects with an increased emphasis on web and environmental design projects. The '20 Rules for Good Design' has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery to finally how to put it all together. Expansion and new material includes:Composition/layout, visual hierarchy Form and composition in relation to concepts and meaningColor psychology and narrativeColor codingReference palettes for time periods, cultures, and businessesSpecial color and printing techniques Combining type styles, editorial text setting issues, plusWebrelated type style and hierarchy issuesStrategies for using photography; design drawing; medium and meaning; pictorial and nonpictorial imagemaking options; semiotics, symbolic and metaphorical image use; type as imageMaking type and imagery work better togetherFinding flexibility in design systems The design process, from creative concept development and practical workflow standpoints...Plus a complete project case study with major decisionmoments keyed to respective sections!Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a 'visual language,' and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 25 Basic Rules of Good Design; Form and SpaceThe Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together? Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
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