Title
Design Love In: How To Unleash The Most Powerful Force In Business
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From New York Times Bestselling Author And Pioneer Of The Strengths Movement Comes A Bold New Blueprint For Leading With The Most Powerful Force In BusinessLove.Think About The Last Time You Said, I Love That. Maybe It Was About A Product That Exceeded Expectations, A Service Experience That Built Instant Loyalty, Or A Moment When Your Work Brought Out The Best In You. That Reaction IsnT Just EmotionalItS Electric. In The Organization, It Fuels Engagement, Strengthens Performance, And Drives Lasting Success. Yet Most Leaders DonT Even Acknowledge It, Let Alone Measure Or Make Use Of It.In Design Love In, Leading Researcher On Human Performance And Bestselling Author Marcus Buckingham Reveals How LoveThe Deep Connection That Makes People Feel Seen, Valued, And InspiredIsnT Just A Soft Feeling. ItS A Measurable Driver Of Performance And Growth. He Shows How Leaders, As ExperienceMakers, Can Intentionally Design Love In To Everything We Do: Our Interactions With Team Members, Our Company Policies And Practices, The Products And Services And Experiences We Create For Those We Lead And Serve. When We Do This, We Not Only Unlock Deeper Commitment, Higher Engagement, Stronger Customer Loyalty, And Lasting Business Results, We Strengthen The Human Connection Between Us And Create A Better World.Featuring Vivid Stories Of Global Brands, Current Research, And Personal Experiences, Buckingham Illustrates That Tapping Into This Force Is Not Simply About Being More Warm And FuzzyItS A Concrete Strategy Of Utilizing Loving Experiences To Drive Behaviors To Drive Outcomes, And The Book Provides StepByStep Advice On How To Design Love In To All Your Actions As A Leader.LoveItS The Most Powerful Force In Business. This Book Shows How You As A Leader Can Unleash It.
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