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Design Matters, Packaging 01: An Essential Primer for Today's Competitive Market,Used
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The nuts and bolts of effective package designThe design bar is at an alltime high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more indepth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategydriven and smart.This book focuses on developing, creating and implementing package designs, while others in the series dissect brochures, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and wellcrafted examples, so readers can successfully hit the mark every time.
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