Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers,Used

Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers,Used

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SKU: SONG1118457471
Brand: Wiley
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As an indepth explanation of one organisations brand strategy, this guide is both fascinating and full of useful insights. The CA magazine (UK)Get tactical insight from the top businesstobusiness branding expertsand gain a global presenceThis comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other businesstobusiness operations deliver a highimpact, valueadded brand experience.This book will illustrate all the components of an integrated brand identity system, and how they can be crafted and implemented for optimal effect. Here, the speculative is replaced by the proven: a seamless framework for global brand success, created and followed by an organization renowned for its consulting and advisory services. Features essential uptodate strategies for keeping your brand fresh and enduring Addresses the role of designers; the marketing and communication function; human resources and talent teams; agencies and vendors; and more Considers the impact of digital and social media, two massive forces requiring new thinking for B2B brands Incorporates best practices for emerging marketsWith guidance that takes you on a clear, linear path toward achieving your brand objectives, this impressive singlesource volume is the one book no business marketing professional should be without.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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