Designing Brand Identity: An Essential Guide for the Whole Branding Team,Used

Designing Brand Identity: An Essential Guide for the Whole Branding Team,Used

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SKU: SONG0470401427
Brand: Wiley
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Praise for previous editions of Designing Brand Identity:An inspiring and powerful toolkit.The MarketerAlina Wheeler provides a practical structure for the brand building process.Al Ries, coauthor, PositioningWheeler's book offers a cogent description of how strategy and design meet in the real world among worldclass companies.Marty Neumeier, author, The Brand GapA valued reference book for all members of the branding team.Communication Arts

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