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Designing For Behavior Change: Applying Psychology And Behavioral Economics
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A New Wave Of Products Is Helping People Change Their Behavior And Daily Routines, Whether Its Exercising More (Jawbone Up), Taking Control Of Their Finances (Hellowallet), Or Organizing Their Email (Mailbox). This Practical Guide Shows You How To Design These Types Of Products For Users Seeking To Take Action And Achieve Specific Goals.Stephen Wendel, Hellowallets Head Researcher, Takes You Stepbystep Through The Process Of Applying Behavioral Economics And Psychology To The Practical Problems Of Product Design And Development. Using A Combination Of Lean And Agile Development Methods, Youll Learn A Simple Iterative Approach For Identifying Target Users And Behaviors, Building The Product, And Gauging Its Effectiveness. Discover How To Create Easytouse Products To Help People Make Positive Changes. Learn The Three Main Strategies To Help People Change Behavior Identify Your Target Audience And The Behaviors They Seek To Change Extract User Stories And Identify Obstacles To Behavior Change Develop Effective Interface Designs That Are Enjoyable To Use Measure Your Products Impact And Learn Ways To Improve It Use Practical Examples From Products Like Nest, Fitbit, And Opower
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: The book contains three hundred ninety-one pages. This length provides a comprehensive overview of behavior change principles.
- Q: What are the dimensions of the book? A: The book measures seven inches in length, zero point seventy-five inches in width, and nine point nineteen inches in height. These dimensions make it easy to handle and store.
- Q: What is the binding type of the book? A: The book is paperback bound. This makes it lightweight and portable for readers.
- Q: How can I apply the concepts from this book? A: You can apply the concepts by following the step-by-step guidance provided. The book offers practical examples and strategies for designing products that promote behavior change.
- Q: Is this book suitable for beginners in product design? A: Yes, this book is suitable for beginners. It introduces core principles of behavioral economics and psychology in an accessible manner.
- Q: What age group is this book intended for? A: This book is intended for adults and professionals interested in product design. It focuses on applying psychology to real-world challenges.
- Q: How do I keep this book in good condition? A: To keep the book in good condition, store it in a cool, dry place and avoid exposing it to direct sunlight. Handle it carefully to prevent wear and tear.
- Q: Is there any special care required for the book? A: No special care is required for the book. Just ensure that it is kept away from moisture and extreme temperatures.
- Q: Can I return the book if I don't like it? A: Yes, you can typically return the book if it is in new condition. Check the retailer's return policy for specific details.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the retailer immediately for a replacement or refund. Keep the packaging for reference.
- Q: How does this book compare to other product design books? A: This book focuses specifically on behavior change, unlike many others that cover broader design concepts. It offers targeted strategies for applying psychology.
- Q: Is this book more theoretical or practical? A: This book is practical, offering real-world examples and actionable strategies for product design. It emphasizes hands-on application of concepts.
- Q: Does this book include case studies? A: Yes, the book includes case studies from products like Nest and Fitbit. These examples illustrate successful applications of behavior change strategies.
- Q: What topics are covered in this book? A: The book covers topics such as identifying target users, measuring product impact, and developing user-friendly interface designs. It focuses on actionable strategies.
- Q: Who is the author of this book? A: The author is Stephen Wendel, who is the head researcher at HelloWallet. His expertise enhances the book's credibility.
- Q: Is the book relevant for digital product design? A: Yes, the book is highly relevant for digital product design. It addresses behavioral economics as it applies to modern technology and user interfaces.