Designing For Growth: A Design Thinking Tool Kit For Managers (Columbia Business School Publishing)

Designing For Growth: A Design Thinking Tool Kit For Managers (Columbia Business School Publishing)

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Jeanne Liedtka And Tim Ogilvie Educate Readers In One Of The Hottest Trends In Business: Design Thinking, Or The Ability To Turn Abstract Ideas Into Practical Applications For Maximal Business Growth. Liedtka And Ogilvie Cover The Mindset, Techniques, And Vocabulary Of Design Thinking, Unpack The Mysterious Connection Between Design And Growth, And Teach Managers In A Straightforward Way How To Exploit Design'S Exciting Potential.Exemplified By Apple And The Success Of Its Elegant Products And Cultivated By Highprofile Design Firms Such As Ideo, Design Thinking Unlocks Creative Rightbrain Capabilities To Solve A Range Of Problems. This Approach Has Become A Necessary Component Of Successful Business Practice, Helping Managers Turn Abstract Concepts Into Everyday Tools That Grow Business While Minimizing Risk.

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We provide a 2-year limited warranty, from the date of purchase for all our products.

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Frequently Asked Questions

  • Q: What is the main topic of 'Designing for Growth'? A: 'Designing for Growth' focuses on design thinking, a method that helps managers transform abstract ideas into practical applications for business growth.
  • Q: Who are the authors of this book? A: The book is authored by Jeanne Liedtka and Tim Ogilvie, who are experts in the field of design thinking and business management.
  • Q: What is the significance of design thinking in business? A: Design thinking is significant in business as it enables managers to unlock creative potential, solve complex problems, and drive growth by turning innovative ideas into actionable strategies.
  • Q: How many pages does the book contain? A: 'Designing for Growth' contains 227 pages, providing a comprehensive overview of design thinking techniques and applications.
  • Q: What is the binding type of this book? A: This book is available in hardcover, which offers durability and a professional appearance.
  • Q: When was 'Designing for Growth' published? A: The book was published on June 28, 2011.
  • Q: Is this book suitable for managers in any industry? A: Yes, 'Designing for Growth' is suitable for managers across various industries who are interested in applying design thinking to enhance their business practices.
  • Q: What can readers expect to learn from this book? A: Readers can expect to learn about the mindset, techniques, and vocabulary of design thinking, as well as how to apply these concepts to foster business growth.
  • Q: Does the book provide practical examples of design thinking? A: Yes, the book includes examples from companies like Apple and IDEO, illustrating how design thinking has been successfully implemented in real-world scenarios.
  • Q: What condition is the book in? A: 'Designing for Growth' is in new condition, ensuring that readers receive a pristine copy for their use.