Designing Identity: Graphic Design As a Business Strategy,Used

Designing Identity: Graphic Design As a Business Strategy,Used

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SKU: DADAX1564966801
Brand: Brand: Rockport Publishers
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Profiled here are nine case studies, each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today will explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. Additionally, a showcase of identity projects, from local ventures to national enterprises, further details the objectives of client and designer.Areas of concentration: Corporate, Entertainment, Hospitality, Institutional, Packaging, Product, Recreation, Retail, Services

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