Author
Bindng
Designs That Stand Up, Speak Out, And Cant Be Ignored: Promotions
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
With the endless amount of junk mail, spam, billboards, flyers, telemarketers, and commercials to which consumers are subjected, graphic designers must come up with ingenious ideas to cut through the clutter. This book includes the Alist of projects that have found a way to grab the attention of their audiences, despite all the stimuli that can get in the way. These promotions overcome the recipients? kneejerk reaction to toss them in the trash. It isn?t easy to do. In the past, giving something away for free was the ticket to success, however this approach is no longer effective because everyone knows that if it?s free, it?s usually junk. Those with the magic formula engage recipients by attacking their senses through humor, tactile effects, unexpected surprises, interactive measures, and lush or inviting materials or images, but they still need a clever concept to really drive the whole experience. It?s a difficult challenge, and this book features wonderful examples of work that accomplishes just that.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.