Title
Destination Branding Revised 2Nd Edition,New
Delivery time: 8-12 business days (International)
'The First Edition Of This Book Really Put Destination Branding On The Map. Now, This Second Edition Brings Together Some Of The Worlds Leading Destination Branding Experts In A Collection Which Represents The Cutting Edge Of This Exciting Area Of Destination Marketing.Francesco Frangialli, Secretarygeneral Of The World Tourism Organisationthis Comprehensive Text Should Be On The Reading List Of All People Directly And Indirectly Involved In Destination Marketing,Ian Macfarlane, B.Com., Mba, M. Phil, Chief Executive Officer Gold Coast Tourism Bureau, Formally Gm: Marketing, Tourism New Zealand.Today, Destination Branding Is One Of The Hottest Topics Amongst Place Marketing Professionals And Politicians. Many Destinations From Individual Cities To Entire Countries Are Adopting Branding Strategies Similar To Those Of Leading Household Brand Names In An Effort To Differentiate Themselves And To Emotionally Connect With Potential Tourists.By Focusing On A Range Of Global Case Studies, Destination Branding: Creating The Unique Destination Proposition, Revised Second Edition, Demonstrates How Destinations Big And Small Can Successfully Harness The Power Of Branding.Now With A Companion Website At Www.Elsevierdirect.Com/ 9781856178204 Offering Extra Case Studies, Discussion Questions And Further Reading.This Revised Edition Provides:Case Studies Authored By Brand Consultants, Destination Marketers And Academics, Including Philip Kotler And Wally Olins And Other Destination Branding Experts.Global Coverage With Case Studies And Examples From The Uk, Eastern Europe, The Usa, New Zealand, Australia And Asia.Consideration Of The Web As A Channel Of Place Branding/Promotion And Of The Roles Of Special Events And Media And Public Relations In Leveraging Promotional Activities.Nigel Morgan Is A Professor At The University Of Wales Institute, Cardiff, Ukannette Pritchard Is A Professor At The University Of Wales Institute, Cardiff, Ukroger Pride Is Director Of Marketing, Welsh Assembly Government
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.