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Destination Branding Revised 2Nd Edition-used
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'The First Edition Of This Book Really Put Destination Branding On The Map. Now, This Second Edition Brings Together Some Of The Worlds Leading Destination Branding Experts In A Collection Which Represents The Cutting Edge Of This Exciting Area Of Destination Marketing.Francesco Frangialli, Secretarygeneral Of The World Tourism Organisationthis Comprehensive Text Should Be On The Reading List Of All People Directly And Indirectly Involved In Destination Marketing,Ian Macfarlane, B.Com., Mba, M. Phil, Chief Executive Officer Gold Coast Tourism Bureau, Formally Gm: Marketing, Tourism New Zealand.Today, Destination Branding Is One Of The Hottest Topics Amongst Place Marketing Professionals And Politicians. Many Destinations From Individual Cities To Entire Countries Are Adopting Branding Strategies Similar To Those Of Leading Household Brand Names In An Effort To Differentiate Themselves And To Emotionally Connect With Potential Tourists.By Focusing On A Range Of Global Case Studies, Destination Branding: Creating The Unique Destination Proposition, Revised Second Edition, Demonstrates How Destinations Big And Small Can Successfully Harness The Power Of Branding.Now With A Companion Website At Www.Elsevierdirect.Com/ 9781856178204 Offering Extra Case Studies, Discussion Questions And Further Reading.This Revised Edition Provides:Case Studies Authored By Brand Consultants, Destination Marketers And Academics, Including Philip Kotler And Wally Olins And Other Destination Branding Experts.Global Coverage With Case Studies And Examples From The Uk, Eastern Europe, The Usa, New Zealand, Australia And Asia.Consideration Of The Web As A Channel Of Place Branding/Promotion And Of The Roles Of Special Events And Media And Public Relations In Leveraging Promotional Activities.Nigel Morgan Is A Professor At The University Of Wales Institute, Cardiff, Ukannette Pritchard Is A Professor At The University Of Wales Institute, Cardiff, Ukroger Pride Is Director Of Marketing, Welsh Assembly Government
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- Q: What is the main focus of 'Destination Branding Revised 2nd Edition'? A: The book focuses on destination branding strategies, emphasizing how cities and countries can differentiate themselves and emotionally connect with tourists.
- Q: Who are the authors of this book? A: 'Destination Branding Revised 2nd Edition' is authored by Nigel Morgan, Annette Pritchard, and Roger Pride, who are experts in marketing and tourism.
- Q: What new content is included in the revised edition? A: This revised edition includes case studies by branding consultants and destination marketers, as well as additional resources available on a companion website.
- Q: How many pages does the book have? A: The book contains 352 pages.
- Q: What is the binding type of this book? A: The book is available in a paperback binding.
- Q: Is this book suitable for beginners in destination marketing? A: Yes, the book serves as a comprehensive guide for both newcomers and experienced professionals involved in destination marketing.
- Q: When was the second edition published? A: The second edition of 'Destination Branding' was published on October 2, 2009.
- Q: What condition is the book in when purchased? A: The book is sold as a new item, ensuring it is in good condition.
- Q: Can this book help with online destination branding strategies? A: Yes, the book discusses the web as a channel for place branding and the role of media in promotional activities.
- Q: Are there case studies from various regions in this book? A: Yes, the book includes global case studies and examples from regions such as the UK, USA, Australia, and Asia.