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Product Description Viele Unternehmen haben die Gre ihres Lieferantenportfolios drastisch reduziert und konzentrieren sich zunehmend auf die Zusammenarbeit mit einigen ausgewhlten Lieferanten. Auf Basis der Entscheidungstheorie leitet Franziska Weis Hypothesen zu den Determinanten des Kundenanteils ab. Im Mittelpunkt steht der Einfluss des Lieferantenstatus auf die Strke dieser Zusammenhnge. From the Back Cover Viele Unternehmen haben die Gre ihres Lieferantenportfolios drastisch reduziert und konzentrieren sich zunehmend auf die Zusammenarbeit mit einigen ausgewhlten Lieferanten. Auf Basis der Entscheidungstheorie leitet Franziska Weis Hypothesen zu den Determinanten des Kundenanteils ab. Im Mittelpunkt steht der Einfluss des Lieferantenstatus auf die Strke dieser Zusammenhnge. Mithilfe einer Querschnittsanalyse im Industriegterkontext berprft die Autorin das Untersuchungsmodell empirisch und weist den Einfluss des Lieferantenstatus auf die Strke der Zusammenhnge nach. Sie zeigt, dass mit dem Status eines Lieferanten unterschiedliche Kundenbindungsstrategien verbunden sind. About the Author Dr. Franziska Weis promovierte bei Prof. Dr. Andreas Eggert am Lehrstuhl fr Betriebswirtschaftslehre, insb. Marketing der Universitt Paderborn.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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