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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
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Indian Distribution System in the fast growing Indian economy poses huge challenges to any marketer due to its widely scattered market with over 7,000 cities, 630,000 villages and 13 million outlets. This book analyses the issues and challenges faced by a marketer with regard to the complexities of distribution channels in India. With the help of six case studies done on three packaged consumer goods companies, two consumer durables companies, and one consumer services industry, it analyses the major issues and challenges faced by these large companies. The book attempts to provide deep insights to sales and marketing professionals regarding the factors that are at play in designing and structuring effective distribution channels and managing them efficiently in the Indian context.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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