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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
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Developing the Public Relations Campaign takes a simple, easytofollow approach that helps students develop a public relations campaign in a servicelearning environment. This text is designed for courses that use a team project approach rather than a traditional lecture/notetaking model. It introduces a threestep processthe PIE chart that more accurately describes the campaign development process used in the real world than the traditional RACE formula. Its practical approach, with exercises and case studies in every chapter, will guide students through the development of their own public relations campaigns.
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