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This book applies a systematic communication theory to the 30plus years of development experience in India.Never before has development been treated from a communication perspective. This perspective demonstrates that the role of communication in development is not limited to the technology of satellites or to the economics of mass media; it is a way of thinking about the interaction among all agents involved.The empirical data describe patterns of social realities, actions, and communication networks among planners, contact agents, and the masses in two Indian communities. The result is an analytical review of development theories and practice in India.This study is practical as well as theoretical. The authors show how the theory of the coordinated management of meaning applies to largescale social interactions. They also offer specific recommendations for Indian development planners.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
Q: What is the main focus of 'Development as Communication: A Perspective on India'?A: The book focuses on applying a systematic communication theory to over 30 years of development experience in India, viewing development through a communication lens.
Q: Who is the author of the book?A: The author of the book is Uma Narula.
Q: What is the publication date of this book?A: The book was published on March 1, 1986.
Q: What type of binding does this book have?A: The book is available in hardcover binding.
Q: How many pages does the book contain?A: The book contains 256 pages.
Q: Is this book in new or used condition?A: This book is listed as new.
Q: What categories does this book fall under?A: The book falls under the category of Management & Leadership.
Q: What unique perspective does the book offer on development?A: The book offers a unique perspective by treating development from a communication standpoint, highlighting the interactions among various agents involved.
Q: What recommendations does the book provide for Indian development planners?A: The book offers specific recommendations based on the theory of the 'coordinated management of meaning' that can be applied to large-scale social interactions.
Q: What are the key features of this book?A: One key feature of this book is that it is a used book in good condition.
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