
Title

Die Akzeptanz des ECommerce in der Automobilwirtschaft: Ausma, Konsequenzen und Determinanten aus Sicht von Neuwagenkufern (Kun,Used
Delivery time: 8-12 business days (International)
Product Description Jrgen Betz untersucht, wie die Akzeptanz des ECommerce zu konzeptualisieren ist, wie sie sich auf Kundenzufriedenheit und Kundenbindung auswirkt und inwieweit vorgelagerte Gren das Ausma der Akzeptanz erhhen oder senken. From the Back Cover Nach einer von Enthusiasmus geprgten Phase Ende der 1990er Jahre hat sich eine nachhaltige Ernchterung hinsichtlich der Potenziale des ECommerce eingestellt. Dabei verdeutlicht inzwischen der hohe Anteil von Haushalten mit Internetzugang, dass die geringe Nutzung kommerzieller Internetangebote eher auf eine mangelnde Akzeptanz der Endverbraucher als auf beschrnkte Zugangsmglichkeiten zu Neuen Medien zurckzufhren ist. Jrgen Betz untersucht, wie die Akzeptanz des ECommerce zu konzeptualisieren ist, wie sie sich auf Kundenzufriedenheit und Kundenbindung auswirkt und inwieweit vorgelagerte Gren das Ausma der Akzeptanz erhhen oder senken. Als Untersuchungsgegenstand fr die umfangreichen empirischen Analysen greift der Autor auf die Automobilwirtschaft zurck und betrachtet die Nutzung des Internet bei der Abwicklung des Kaufprozesses von Neuwagen. About the Author Dr. Jrgen Betz promovierte bei Prof. Dr. Manfred Krafft am Lehrstuhl fr Marketing der WHU Vallendar. Er ist Consultant bei McKinsey&Company,Inc. in Hamburg.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.