If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
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All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
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If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Kein Automobilhersteller hat sein eigenes Reifen, Stahl, Glas, oder Schraubenwerk, eine Eisenbahn zu Auslieferung der fertigen Fahrzeuge oder eine lraffinerie fr das Benzin, dass das Auto spter brauchen wird. Unternehmen spezialisieren sich und knnen dadurch Kompetenzen und Skaleneffekte in ihrem Spezialgebiet erwerben. Demzufolge sind Unternehmen mehr oder weniger voneinander abhngig, um ihr Unternehmen fortzufhren. Daraus erwchst die Frage des Managements dieser gegenseitigen Abhngigkeiten bzw. Geschftsbeziehungen. Dieses Buch soll zunchst klren, was die Grundlagen, Sinn und Zweck und die daraus abgeleiteten strategischen Ziele des Kundenmanagements im BusinesstoBusiness Geschft sind ("You can't measure what you can't describe"). Anschlieend geht es darum, inwieweit die Balanced Scorecard als Instrument des Kundenmanagements im BusinesstoBusiness Geschft dazu beitragen kann, die gesteckten Ziele zu erreichen und mit welchen Kennzahlen der Aufbau von Partnerschaften gemessen werden kann. Denn es gilt: "You can't manage what you can't measure", "what doesn't get measured doesn't get done" und "If you don't know where you are going, you will probably end up somewhere else."
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
