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Product Description Auf der Basis eines im Rahmen der EntrepreneurshipForschung entwickelten Konzepts, das als Effectuation bezeichnet wird, untersucht Daniel Kpper, wie Unternehmen ihr Innovationsmanagement noch erfolgreicher gestalten knnen. Die Vorgehensweise nach Effectuation wird erlutert, die Erfolgswirkung aufgezeigt und empirisch in einer Analyse von ber 400 F&EProjekten nachgewiesen. From the Back Cover Innovative Produkte werden als wesentliche Quelle von Wettbewerbsvorteilen angesehen. Auf der Basis eines im Rahmen der EntrepreneurshipForschung entwickelten Konzepts, das als Effectuation bezeichnet wird, untersucht Daniel Kpper, wie Unternehmen ihr Innovationsmanagement noch erfolgreicher gestalten knnen. Anhand einer empirischen Analyse von ber 400 F&EProjekten zeigt er die Vorgehensweise nach Effectuation auf und weist die Erfolgswirkung nach. Auf dieser Basis liefert der Autor Empfehlungen zur Verbesserung des Innovationsmanagements, die zur nachhaltigen Sicherung der Wettbewerbsfhigkeit von technologiebasierten Unternehmen beitragen knnen. About the Author Dr. Daniel Kpper promovierte bei Prof. Dr. Malte Brettel am Lehrstuhl Wirtschaftswissenschaften fr Ingenieure und Naturwissenschaftler an der RWTH Aachen.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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