Title
Die neue Medienrevolution: Wie wir in Zukunft mit Kunden sprechen (German Edition),Used
Delivery time: 8-12 business days (International)
Product DescriptionVon der Produkt bis zur Kommunikationspolitik verndert sich das Marketing in Buchverlagen seit Jahren rasant. Eindimensionale Werbemodelle, die den Kunden als passiven Rezipienten begreifen, scheitern. Kunden wollen anders angesprochen werden. Das macht einerseits Angst andererseits bietet es einmalige Mglichkeiten. In Verlagen liegt die Kompetenz, Kunden Geschichten zu erzhlen, und sie so an das Unternehmen zu binden. Transmedia Storytelling, Social Media, digitale Publikation: Modelle wandeln sich, und Verlage mssen jetzt die Chancen der neuen Kanle, Methoden und Instrumente nutzen. Diese Arbeit will vor allem Eines: Vorurteile und ngste abbauen und Verlagen Fallbeispiele an die Hand geben, die zeigen, was mglich ist. Sie geht dabei von 4 zentralen Thesen aus: 1. Nutzer wollen an Produktion und Distribution von Inhalten aktiv partizipieren. 2. Marketingstrategien mssen unterhaltsamen Content bieten. 3. Es zahlt sich fr Verlage aus, Content kostenfrei zu verteilen und User Generated Content zu frdern. 4. Die klassischen Kategorien Werbung" und Content" sind nicht mehr klar zu trennen. Anhand realer Beispiele wie dem Alternate Reality Game Cagot,Buchtrailern und User Generated Content werden die Thesen an der Praxis gemessen und ausgebaut. Fr die Arbeit erstellte Interviews mit Leander Wattig, Medienberater, und Thomas Zorbach, Geschftsfhrer der Transmedia Agentur vmpeople, dienen als zustzliche Quellen und sind im Anhang beigefgt.About the AuthorDennis Schmolk (Jahrgang 1987) studierte in Erlangen Buchwissenschaft und Soziologie, mit den Schwerpunkten Mediensoziologie, Digitalisierung und Social Media. Seine Bachelorarbeit schrieb er ber Social Media Strategien im Verlagsmarketing und den Wandel des Verhltnisses von Werbung und Content, Kunden und Unternehmen. 2012 konzipierte und veranstaltete er fr den KOSMOSVerlag ein Alternate Reality Game. Seit August 2012 arbeitet Dennis Schmolk bei dotbooks im Lektorat und twittert unter dotbooks_verlag.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.