If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
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All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
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If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Die Arbeit liefert einen Beitrag zur verhaltenswissenschaftlichen Preistheorie. Sie behandelt theoretisch und empirisch die fr die Theoriebildung wichtige und fr die preispolitische Praxis relevante Fragestellung: Wie werden Preise von Konsumenten als Information intern verarbeitet, d.h. wahrgenommen und beurteilt? Auf der Basis des Informationsverarbeitungsansatzes (IVA) und der Adaptionsniveau (AL) Theorie wird ein integrativer theoretischer Rahmen entwickelt, der es erlaubt, die Verarbeitung von Preisinformationen durch den Konsumenten zu beschreiben, zu erklren und empirisch zu berprfen. Fr die Forschung liefern die empirischen Ergebnisse erste Anhaltspunkte, wie Preise kodiert und gespeichert werden. Es zeigt sich, da der Schlssel zum Verstndnis von Konsumentenreaktionen auf Preise, hier Preisbeurteilungen, in der Beschftigung mit den intern ablaufenden Verarbeitungsprozessen, insbesondere der Kodierung liegt. Weiterhin gelingt der empirische Nachweis einer Preisschwelle und der bertragbarkeit der ALtheoretischen Erkenntnisse auf die PreisinformationsVerarbeitung. Fr die Praxis lieferen die empirischen Ergebnisse Entscheidungshilfe fr die Art der Preisauszeichnung, Hufigkeit und Hhe von Preisnderungen sowie Anstze fr neue MarktsegmentierungsKriterien (ALPreis) und zur Preispositionierung von ProduktNeueinfhrungen.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
