Differentiate or Die: Survival in Our Era of Killer Competition-New Condition

Differentiate or Die: Survival in Our Era of Killer Competition-New Condition

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SKU: BRWH-0470223391
UPC: 9780470223390
Brand: Wiley
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A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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