Title
Diffusion of Innovations, 5th Edition,New
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintancesa process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main topic of 'Diffusion of Innovations, 5th Edition'? A: 'Diffusion of Innovations, 5th Edition' discusses how new ideas and technologies spread through communication channels over time. It explores the process of adoption and the role of social networks in this diffusion.
- Q: Who is the author of this book? A: The author of 'Diffusion of Innovations, 5th Edition' is Everett M. Rogers, who is a professor and chair of the Department of Communication & Journalism at the University of New Mexico.
- Q: What is the publication date of this book? A: 'Diffusion of Innovations, 5th Edition' was published on August 16, 2003.
- Q: How many pages does the book contain? A: The book contains a total of 576 pages.
- Q: Is this book available in different formats? A: The book is currently available in paperback format.
- Q: What edition is this book? A: 'Diffusion of Innovations, 5th Edition' is the fifth edition of the classic work.
- Q: What topics does the fifth edition address? A: The fifth edition addresses the impact of the Internet on the diffusion process and how it has transformed the way people communicate and adopt new ideas.
- Q: Who would benefit from reading this book? A: This book is beneficial for students, researchers, and professionals interested in communication, sociology, marketing, and innovation.
- Q: What is the condition of the book? A: 'Diffusion of Innovations, 5th Edition' is in new condition.
- Q: Can this book help in understanding modern communication trends? A: Yes, the book provides insights into how innovations spread, particularly in the context of modern communication technologies like the Internet.