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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Inhaltlich unvernderte Neuauflage. Das Automobil hat sich seit seiner Erfindung Im Jahr 1886 weltweit verbreitet und eine groe konomische und gesellschaftliche Bedeutung erlangt. Obwohl sich die grundlegende Funktion des Automobils in dieser mehr als 100jhrigen Geschichte nicht verndert hat, haben eine Vielzahl an Innovationen das Automobil sicherer, komfortabler und umweltfreundlicher gemacht. In diesem Buch wird die Diffusion d.h. die Verbreitung solcher technischer Innovationen betrachtet. Dazu werden die besonderen Merkmale der Diffusion von Innovationen in der Automobiltechnik und die sie beeinflussenden Faktoren und Akteure wie Staat und Nachfrager genauer erlutert und in einem Schema zusammengefasst. Neben der allgemeinen Ebene werden die Erkenntnisse durch die detaillierte Untersuchung der Diffusion zweier bedeutender Innovationen, der Benzineinspritzung und der elektronischen Stabilittsregelung, praktisch unterlegt. Dieses Buch richtet sich an Entscheider in Marketing und Strategiebereichen von Unternehmen der Automobilbranche. Es ist aber auch fr Automobilinteressierte, die mehr ber die Hintergrnde der Diffusion von Innovationen in der Automobilbranche erfahren mchten, interessant.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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