Digital Advertising: Past, Present, and Future,Used

Digital Advertising: Past, Present, and Future,Used

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SKU: SONG0956608302
Brand: Creative Social
Regular price$23.59
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What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders. Rory Sutherland, President of the IPA and ViceChairman, Ogilvy Group UK describes it as 'An Alist group of authors writing brilliantly and affectionately about the subjects they know best.'

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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