Digital Business: Concepts and Strategies, 2nd Edition,Used

Digital Business: Concepts and Strategies, 2nd Edition,Used

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SKU: SONG0131400975
UPC: 9780131400979
Brand: Routledge
Condition: Used
Regular price$13.11
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As businesses adapt to the realities of the digital world and build on the hardwon insights of the digital business pioneers, increasing importance is placed on the need to understand how traditional concepts of business strategy and implementation are influenced by the Internet, and to identify the novel aspects of business that are made possible by the Internet. That is why this book was written. How do you succeed in the digital business environment? How do you make the transition from offline to online? What aspects of your business will be affected, and how should you manage them?Digital Business: Concepts and Strategies will help you develop the skills necessary to understand and integrate Internet technology and characteristics into business activity for attaining strategic objectives.

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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

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