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Digital Design Business Practices: For Graphic Designers and Their Clients,Used
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Learn how to effectively manage successful, moneymaking Web and printdesign projects with this indispensable reference to business practices in todays burgeoning digital marketplace. Covering planning, ownership, responsibilities, development, communications, and efficient techniques for beating deadlines, the book reveals what it takes to succeed each step of the way in running a design business and managing projects.Previously published as Electronic Design and Publishing, this third edition of an industry classic has been thoroughly updated and expanded to include five new chapters about Web strategy, planning, design, and construction. The expert, practical advice is clearly illustrated with examples of what works and what doesnt work in managing budgets, handling copyrights, dealing with decisionmakers, and negotiating disputes. The comprehensive treatment of the digital design process from the perspectives of the ClientGroup, the CreativeGroup, and the ProductionGroup make this a mustread resource for anyone planning, purchasing, creating, or managing digital design projects
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.