Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty,Used

Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty,Used

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SKU: DADAX0814410723
UPC: 9780814410721
Brand: AMACOM
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Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, share their top tips to help marketers compete in this comprehensive digital marketing guide. In the current market, organizations face the very real challenge and necessity of engaging and appealing to their customers online. Digital Engagement teaches them how to do just that by introducing the best venues for online marketing and the latest and greatest digital marketing tools, including search engine optimization, affiliate marketing, social networking, virtual worlds, widgets, wikis, and emerging media. Marketers will learn how to: stop burning money on web advertising campaigns that don't deliver; tweak websites to improve conversions and traffic flow; master proven strategies for consumergenerated media; and generate buzz and improve brand recognition. Featuring case studies from companies like Toyota and Tommy Hilfiger as well as uptotheminute lists of key vendors for online marketing software, this is the only starttofinish guide for navigating the newest and most effective online marketing tools.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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