Title
Digital Marketing (6Th Edition)
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'I Have Used This Book In All Its Editions Since First Publication With My Undergraduate And Postgraduate Students. It Is A Core Text For All The Students, Because It Provides The Detail They Require At An Academic Level. Importantly It Is A Book For The Practitioner To Use Too. This Is Why We Use It On Our Postgraduate Practitioner Programmes Where We Actually Buy The Book For The Students As We Believe It Is That Important. No Other Text Comes Close And Literally Thousands Of Our Graduates Have Benefitted From It In Their Subsequent Careers: Written By The Specialist For The Specialist.' David Edmundsonbird Principal Lecturer In Digital Marketing Manchester Metropolitan Universitynow In Its Sixth Edition, Digital Marketing: Strategy, Implementation And Practice Provides Comprehensive, Practical Guidance On How Companies Can Get The Most Out Of Digital Media And Technology To Meet Their Marketing Goals. Digital Marketing Links Marketing Theory With Practical Business Experience Through Case Studies And Interviews From Cutting Edge Companies Such As Ebay And Facebook, To Help Students Understand Digital Marketing In The Real World.Readers Will Learn Best Practice Frameworks For Developing A Digital Marketing Strategy, Plus Success Factors For Key Digital Marketing Techniques Including Search Marketing, Conversion Optimisation And Digital Communications Using Social Media Including Twitter And Facebook.Dave Chaffey Is A Digital Marketing Consultant And Publisher Of Marketing Advice Site Smartinsights.Com. He Is A Visiting Lecturer On Marketing Courses At Birmingham, Cranfield And Warwick Universities And The Institute Of Direct Marketing.Fiona Ellischadwick Is A Senior Lecturer In Marketing At The Loughborough University School Of Business And Economics, Director Of The Institute Of Research Application And Consultancy At Loughborough University, Academic Marketing Consultant And Author.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has seven hundred twenty-eight pages. It provides detailed insights into digital marketing strategies and practices.
- Q: What binding type does this book use? A: This book is available in paperback binding. This makes it lightweight and easy to carry for students and professionals.
- Q: What are the dimensions of this book? A: The dimensions are seven point seven two inches in length, one point six one inches in width, and ten point four inches in height. These dimensions make it a convenient size for reading.
- Q: What is the main focus of this book? A: The main focus is on digital marketing strategies, implementation, and practical guidance. It links theory with real-world applications through case studies.
- Q: Who are the authors of this book? A: The authors are Dave Chaffey and Fiona Ellis-Chadwick. They are both renowned experts in the field of digital marketing.
- Q: What is the target audience for this book? A: The target audience includes undergraduate and postgraduate students, as well as marketing practitioners. It serves both academic and practical needs.
- Q: How can I apply the concepts from this book? A: You can apply the concepts by developing a digital marketing strategy based on case studies and best practices outlined in the book. It provides frameworks for implementation.
- Q: Is this book suitable for beginners in digital marketing? A: Yes, this book is suitable for beginners. It offers foundational knowledge alongside practical examples to ease understanding.
- Q: What kind of case studies are included in the book? A: The book includes case studies from companies like eBay and Facebook. These examples illustrate successful digital marketing strategies.
- Q: How does this book help with social media marketing? A: This book provides success factors for digital communications using social media. It covers platforms like Twitter and Facebook extensively.
- Q: How should I store this book to keep it in good condition? A: Store this book in a cool, dry place away from direct sunlight. This will help preserve its quality and prevent damage.
- Q: Can I clean this book if it gets dirty? A: Yes, you can gently wipe the cover with a soft, dry cloth. Avoid using water or cleaning solutions that could damage the material.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or exchange. Most sellers have policies to handle such issues.
- Q: How do I return this book if needed? A: To return the book, check the seller's return policy for specific instructions. Usually, you'll need to package it securely and send it back.
- Q: Is there a warranty for this book? A: No, books typically do not come with a warranty. However, sellers may offer return options for damaged or defective copies.
- Q: What are the key digital marketing techniques discussed in this book? A: The key techniques include search marketing, conversion optimization, and digital communications. These are critical for effective digital marketing strategies.