Title
Digital Marketing (6Th Edition)
Delivery time: 8-12 business days (International)
'I Have Used This Book In All Its Editions Since First Publication With My Undergraduate And Postgraduate Students. It Is A Core Text For All The Students, Because It Provides The Detail They Require At An Academic Level. Importantly It Is A Book For The Practitioner To Use Too. This Is Why We Use It On Our Postgraduate Practitioner Programmes Where We Actually Buy The Book For The Students As We Believe It Is That Important. No Other Text Comes Close And Literally Thousands Of Our Graduates Have Benefitted From It In Their Subsequent Careers: Written By The Specialist For The Specialist.' David Edmundsonbird Principal Lecturer In Digital Marketing Manchester Metropolitan Universitynow In Its Sixth Edition, Digital Marketing: Strategy, Implementation And Practice Provides Comprehensive, Practical Guidance On How Companies Can Get The Most Out Of Digital Media And Technology To Meet Their Marketing Goals. Digital Marketing Links Marketing Theory With Practical Business Experience Through Case Studies And Interviews From Cutting Edge Companies Such As Ebay And Facebook, To Help Students Understand Digital Marketing In The Real World.Readers Will Learn Best Practice Frameworks For Developing A Digital Marketing Strategy, Plus Success Factors For Key Digital Marketing Techniques Including Search Marketing, Conversion Optimisation And Digital Communications Using Social Media Including Twitter And Facebook.Dave Chaffey Is A Digital Marketing Consultant And Publisher Of Marketing Advice Site Smartinsights.Com. He Is A Visiting Lecturer On Marketing Courses At Birmingham, Cranfield And Warwick Universities And The Institute Of Direct Marketing.Fiona Ellischadwick Is A Senior Lecturer In Marketing At The Loughborough University School Of Business And Economics, Director Of The Institute Of Research Application And Consultancy At Loughborough University, Academic Marketing Consultant And Author.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'Digital Marketing (6th Edition)'? A: 'Digital Marketing (6th Edition)' focuses on providing practical guidance on utilizing digital media and technology to achieve marketing goals. It links marketing theory with real-world business experiences through case studies.
- Q: Who are the authors of this book? A: The book is authored by Dave Chaffey, a digital marketing consultant, and Fiona Ellis-Chadwick, a Senior Lecturer in Marketing at Loughborough University.
- Q: Is this book suitable for beginners in digital marketing? A: Yes, this book is suitable for beginners as it covers best practice frameworks and techniques, making it accessible for those new to digital marketing.
- Q: What type of content can I expect in this edition? A: In this edition, readers can expect updated content, case studies from leading companies, and practical advice on key digital marketing techniques such as search marketing and social media communications.
- Q: How many pages does the book have? A: 'Digital Marketing (6th Edition)' contains 728 pages, providing comprehensive coverage of the subject.
- Q: What format is the book available in? A: The book is available in a paperback format, making it easy to handle and read.
- Q: When was this edition published? A: 'Digital Marketing (6th Edition)' was published on December 6, 2015.
- Q: Can this book be used for academic courses? A: Yes, it is widely used as a core text in undergraduate and postgraduate courses on digital marketing.
- Q: Does the book include real-world examples? A: Yes, the book includes case studies and interviews from companies like eBay and Facebook to illustrate digital marketing concepts in practice.
- Q: Is there any prerequisite knowledge required to read this book? A: While no specific prerequisite knowledge is required, a basic understanding of marketing concepts may enhance the reading experience.