Title
Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World,Used
Delivery time: 8-12 business days (International)
Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why!Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing!* Prioritizebecause you can't measure, listen to, and analyze everything* Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors* Measure real social media ROI: sales, leads, and customer satisfaction* Track the performance of all paid, earned, and owned social media channels* Leverage 'listening data' way beyond PR and marketing: for strategic planning, product development, and HR* Start optimizing web and social content in real time* Implement advanced tools, processes, and algorithms for accurately measuring influence* Integrate paid and social data to drive more value from both* Make the most of surveys, focus groups, and offline research synergies* Focus new marketing and social media investments where they'll deliver the most valueForeword by Scott MontyGlobal Head of Social Media, Ford Motor Company
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'Digital Marketing Analytics'? A: The book focuses on utilizing digital marketing analytics to make sense of consumer data, enabling businesses to gain a competitive advantage by transforming data into actionable insights.
- Q: Who are the authors of the book? A: The book is authored by Chuck Hemann and Ken Burbary, experts in the field of digital marketing and analytics.
- Q: What topics are covered in the book? A: The book covers a range of topics including prioritizing metrics, measuring social media ROI, optimizing content, and integrating data for strategic decision-making.
- Q: Is this book suitable for beginners in digital marketing? A: Yes, the book is designed to be accessible for beginners while providing valuable insights for more experienced marketers looking to enhance their analytics skills.
- Q: What is the publication date of this book? A: The book was published on April 15, 2013.
- Q: How many pages does the book have? A: The book contains 364 pages.
- Q: What type of binding does the book have? A: The book is available in a paperback binding.
- Q: Can this book help improve social media marketing strategies? A: Yes, it provides insights on tracking social media performance and leveraging data to enhance marketing strategies across channels.
- Q: Does the book include practical examples or case studies? A: While the book provides insights and strategies, it primarily focuses on concepts and methodologies rather than extensive case studies.
- Q: What edition of the book is available? A: The book is available in its first edition.