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Digital Marketing: Strategic Planning & Integration,Used
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An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy.Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a readymade digital marketing plan template to download and adapt. In addition to this, the content is supported by case examples from realworld organizations, and a number of features throughout the chapters:Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered. Digital tool boxes introduce professional tools (for example how Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks Ethical insights provide a reflective and challenging look at social issues and the negative sides to marketing.The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructors guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations.Suitable for digital and emarketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
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- Q: What topics are covered in 'Digital Marketing: Strategic Planning & Integration'? A: The book covers a range of topics related to digital marketing planning, including the latest digital marketing models, tools for implementing strategies, and ethical insights into marketing practices.
- Q: Is there a downloadable digital marketing plan template included? A: Yes, the book includes a ready-made digital marketing plan template that readers can download and adapt for their own needs.
- Q: Who is the author of this book? A: The author of 'Digital Marketing: Strategic Planning & Integration' is Annmarie Hanlon.
- Q: What is the publication date of this book? A: The book was published on February 22, 2019.
- Q: How many pages does the book have? A: The book contains 416 pages.
- Q: Is this book suitable for beginners in digital marketing? A: Yes, this book is suitable for both students and practitioners, making it accessible for beginners as well as experienced individuals in digital marketing.
- Q: Are there any additional resources available with this book? A: Yes, the book is complemented by online resources including PowerPoint slides, an instructor's guide, exercises, activities, and links to free online tools.
- Q: What is the binding type of this book? A: The binding type of 'Digital Marketing: Strategic Planning & Integration' is paperback.
- Q: Does the book provide case studies? A: Yes, the book includes case examples from real-world organizations to illustrate the concepts discussed.
- Q: What kind of insights does the book provide regarding ethical issues in marketing? A: The book features ethical insights that challenge readers to reflect on social issues and the negative sides of marketing practices.