Title
Direct, Digital & DataDriven Marketing,Used
Delivery time: 8-12 business days (International)
In this latest edition of her classic text, Lisa Spiller takes an insightful, indepth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multifaceted, multidimensional field.Direct, Digital, and DataDriven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving.With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'Direct, Digital & Data-Driven Marketing'? A: The book provides an in-depth examination of contemporary marketing concepts, tactics, and techniques, highlighting both digital innovations and traditional direct marketing principles.
- Q: Who is the author of this book? A: The author of 'Direct, Digital & Data-Driven Marketing' is Lisa Spiller.
- Q: How many pages does this book contain? A: 'Direct, Digital & Data-Driven Marketing' has a total of 784 pages.
- Q: What is the publication date of this book? A: This book was published on February 6, 2020.
- Q: Is this book suitable for beginners in marketing? A: Yes, the book includes plenty of learning features and online resources that make it suitable for both beginners and experienced marketing students.
- Q: What edition of the book is available? A: The available edition of 'Direct, Digital & Data-Driven Marketing' is the fifth edition.
- Q: What format is this book available in? A: This book is available in paperback format.
- Q: Does the book cover both traditional and digital marketing? A: Yes, the book recognizes the importance of both traditional direct marketing principles and the growth of various digital formats.
- Q: Is the book in new condition? A: Yes, the item condition is listed as new.
- Q: What category does this book fall under? A: The book falls under the category of Retailing.