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Direct, Digital & DataDriven Marketing,Used
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In this latest edition of her classic text, Lisa Spiller takes an insightful, indepth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multifaceted, multidimensional field.Direct, Digital, and DataDriven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving.With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has seven hundred eighty-four pages. It offers comprehensive insights into modern marketing concepts and techniques.
- Q: What is the binding type of this book? A: The binding type of this book is paperback. This makes it lightweight and easy to handle for readers.
- Q: What are the dimensions of this book? A: The dimensions of this book are seven point four inches in length, one point eighty-one inches in width, and nine point sixty-one inches in height. These measurements make it a convenient size for reading.
- Q: Who is the author of this book? A: The author of this book is Lisa Spiller. She is known for her expertise in marketing and has updated this classic text.
- Q: What is the main focus of this book? A: The main focus of this book is direct, digital, and data-driven marketing. It covers both traditional and contemporary marketing principles.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners in marketing. It provides a thorough introduction to essential concepts and practices.
- Q: Can I find online resources related to this book? A: Yes, this book includes plenty of learning features and online resources. These materials enhance the learning experience for students.
- Q: What age group is this book appropriate for? A: This book is appropriate for college students and professionals. It is designed for those looking to deepen their understanding of marketing.
- Q: Does this book cover traditional marketing methods? A: Yes, this book covers traditional marketing methods alongside digital strategies. It provides a comprehensive view of the marketing landscape.
- Q: How should I care for this book? A: To care for this book, keep it in a dry place and avoid exposure to direct sunlight. This will help maintain its condition.
- Q: Is this book safe for children? A: No, this book is not specifically designed for children. It is targeted towards students and professionals in marketing.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or exchange. Most sellers offer a return policy for damaged items.
- Q: Can I purchase this book online? A: Yes, you can purchase this book online from various retailers. It is widely available for convenient access.
- Q: What makes this book unique? A: This book is unique because it blends traditional and modern marketing principles. It reflects the ongoing evolution of the marketing field.
- Q: Does the book include case studies? A: Yes, the book includes case studies that illustrate practical applications of marketing concepts. These examples enhance the learning experience.
- Q: Is there a warranty for this book? A: No, books typically do not come with a warranty. However, you can check the return policy with the seller.