Direct Marketing: Strategy, Planning, Execution,Used

Direct Marketing: Strategy, Planning, Execution,Used

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SKU: SONG0071352872
UPC: 639785314905.0
Brand: McGraw-Hill Education
Regular price$10.12
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The 'master strategist of direct marketing' has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds indepth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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