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Bindng
Disability And Business: Best Practices And Strategies for Inclusion
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Although more and more corporations are including diversity in their business plans, one major group has been left out: people with disabilities. The passage of the Americans with Disabilities Act promised an end to discrimination more than a decade ago, but the unemployment rate for people with disabilitiesphysical and mental, visible and invisibleremains high, and businesses remain uncertain about how to hire, manage, and market to what is by far Americas largest minority.In this comprehensive guide to incorporating disability into corporate strategiesfrom hiring to selling to office architectureRiley argues that disability and business need one another. In exchange for inclusion and empowerment in the workplace, people with disabilities bring a trilliondollar consumer market to the bargaining table, revenues untapped by most major companies. Instead of relying on the paternal its the right thing to do attitude, Riley emphasizes the business case for inclusion, pointing the way to higher sales volume and a talent pool of creative thinkers, the userexperts who know best how to reach the community.Based on more than 100 interviews with inside sources at Microsoft, IBM, Cingular, Boeing, SunTrust, and other major companies that have already enjoyed success and recognition in the disability field, Riley identifies the best ways to integrate disability into a companys diversity strategy and shows how successful integration has the potential to transform the way a company does business, enhancing profits as well as reputation.This is the first book to explain disability culture to the full spectrum of industry and across all departments; and it is the first to provide corporate leaders with a master strategy for making disability a productive and profitable aspect of their business plans. Rileys central premisethat the two sides are already capable of helping one another, but have not recognized how to make this happenspeaks directly to the needs of each community and proposes a practical agenda that will directly benefit both.
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