Title
Disaster In Dearborn: The Story Of The Edsel (Automotive History And Personalities)
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Few Cars In History Have Grabbed The Publics Fancy As Much As The Illfated Edselthe Titanic Of Automobiles, A Marketing Disaster Whose Magnitude Has Made It A Household Word. Remarkably, There Has Never Before Been A Book That Tells The Whole Storyhow The Edsel Was Planned, Created, Produced, And Marketed. This Richly Illustrated Book Is The Result Of Years Of Research By An Awardwinning Automotive Historian With Access To The Dark Reaches Of The Ford Motor Companys Archives. The Author Also Interviewed Most Of The Original Key Edsel Design Team Stylists, Who Have Supplied Additional Archival Material. The Result Is A Unique History Of The Edsel Program From The Initial Discussions In The Late 1940S, Through The First Sketches In The Mid1950S, To The Last, Unlamented 1960 Models. The Edsel Story, However, Deals With Much More Than A New Brand Of Car. It Was A Key Component In A Deadly Serious Corporate Undertaking At Ford Motor Company Following World War Ii. Ford Wanted To Remedy Years Of Mismanagement And Return The Company To Parity With General Motors By Dramatically Expanding Fords Presence In The Burgeoning Mediumpriced Field. The Edsel Was The Most Spectacular Failure In That Effort, But Was Only One Pawn In A Complex, Highstakes Chess Game That Was A Thoroughgoing Disaster From Start To Finish. In The Case Of The Edsel, The Failure Was The Result Of Almost Too Many Factors To Count: Poorly Conceived Marketing, Contentious Internal Corporate Politics, Bad Quality Control, And, Ultimately, Lack Of Support At The Higher Reaches Of The Corporation. The Greatest Irony Of All, Though, Is That The Edselas This Book Demonstrates In Its Surprising Conclusionwas Actually A Modest Success That Deserved Continued Management Support.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has two hundred forty-two pages. It provides an in-depth look at the history of the Edsel.
- Q: What is the binding type of this book? A: This book is a hardcover edition. The hardcover binding enhances durability and allows for better preservation.
- Q: Who is the author of this book? A: The author is Thomas E. Bonsall. He is an award-winning automotive historian known for his extensive research.
- Q: What are the dimensions of the book? A: The book measures seven point zero one inches in length, zero point seventy-five inches in width, and ten inches in height. These dimensions make it easy to handle and store.
- Q: Is this book suitable for young readers? A: Yes, this book is suitable for young readers with an interest in automotive history. However, it may be more engaging for older children and adults.
- Q: What themes are covered in this book? A: This book covers themes such as automotive history, corporate strategy, and marketing failures. It provides a comprehensive look at the Edsel's impact on the automotive industry.
- Q: How should I care for this hardcover book? A: To keep this book in good condition, store it upright and avoid exposure to direct sunlight. Dust the cover regularly and handle it with clean hands.
- Q: Can this book be read by beginners in automotive history? A: Yes, beginners can read this book. It is written in an accessible manner, making it suitable for those new to automotive history.
- Q: Is this book safe for children? A: Yes, the content is appropriate for children. However, parents may want to read it first to ensure it aligns with their values.
- Q: What if my book arrives damaged? A: If your book arrives damaged, you can return it for a replacement or refund. Be sure to check the return policy for specific instructions.
- Q: Where can I find further support for this book? A: Further support can be found through the publisher, Stanford University Press. They provide customer service for inquiries related to their publications.
- Q: How can I ensure the book lasts long-term? A: To ensure the book lasts long-term, avoid bending or ripping pages and keep it away from moisture. Proper storage will maintain its condition.
- Q: How does this book compare to other automotive history books? A: This book stands out due to its unique focus on the Edsel and the detailed research behind its narrative. It provides insights not commonly found in other automotive histories.
- Q: What are the key features of this book? A: The key features include a comprehensive history of the Edsel, illustrations, and insights from interviews with the original design team. This adds depth to the narrative.
- Q: Is there any special material used in the book? A: The book does not specify any special materials beyond a standard hardcover format. It is designed for durability and ease of reading.
- Q: What age group is this book appropriate for? A: This book is appropriate for ages twelve and up. It is well-suited for those interested in history and automotive topics.