Title
Disaster In Dearborn: The Story Of The Edsel (Automotive History And Personalities)
Delivery time: 8-12 business days (International)
Few Cars In History Have Grabbed The Publics Fancy As Much As The Illfated Edselthe Titanic Of Automobiles, A Marketing Disaster Whose Magnitude Has Made It A Household Word. Remarkably, There Has Never Before Been A Book That Tells The Whole Storyhow The Edsel Was Planned, Created, Produced, And Marketed. This Richly Illustrated Book Is The Result Of Years Of Research By An Awardwinning Automotive Historian With Access To The Dark Reaches Of The Ford Motor Companys Archives. The Author Also Interviewed Most Of The Original Key Edsel Design Team Stylists, Who Have Supplied Additional Archival Material. The Result Is A Unique History Of The Edsel Program From The Initial Discussions In The Late 1940S, Through The First Sketches In The Mid1950S, To The Last, Unlamented 1960 Models. The Edsel Story, However, Deals With Much More Than A New Brand Of Car. It Was A Key Component In A Deadly Serious Corporate Undertaking At Ford Motor Company Following World War Ii. Ford Wanted To Remedy Years Of Mismanagement And Return The Company To Parity With General Motors By Dramatically Expanding Fords Presence In The Burgeoning Mediumpriced Field. The Edsel Was The Most Spectacular Failure In That Effort, But Was Only One Pawn In A Complex, Highstakes Chess Game That Was A Thoroughgoing Disaster From Start To Finish. In The Case Of The Edsel, The Failure Was The Result Of Almost Too Many Factors To Count: Poorly Conceived Marketing, Contentious Internal Corporate Politics, Bad Quality Control, And, Ultimately, Lack Of Support At The Higher Reaches Of The Corporation. The Greatest Irony Of All, Though, Is That The Edselas This Book Demonstrates In Its Surprising Conclusionwas Actually A Modest Success That Deserved Continued Management Support.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.