If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Linternationalisation de la distribution oblige les enseignes qui se risquent sur les marchs trangers relever de nombreux dfis conomiques et managriaux. Linternationalisation peut se faire soit partir dune dmarche universaliste visant reproduire les processus de fonctionnement du pays dorigine vers des pays cible, soit partir dune adaptation aux particularismes locaux dans une approche dite particulariste. Cet ouvrage tudie le processus interculturel mis en uvre par le distributeur franais Carrefour dans son expansion internationale sur le march roumain. Une modlisation du processus est mene selon une dmarche qualitative mobilisant une tude de cas enchsse de Carrefour et ses partenaires locaux. Les rsultats obtenus soulignent limportance centrale dune variable culturelle dans le droulement des relations dchange. Cette variable est principalement de nature organisationnelle, ce qui conduit conclure que la culture organisationnelle est plus prgnante que la que la culture nationale dans le processus dinternationalisation de la distribution.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
