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Ditch, Dare, Do: 3D Personal Branding For Executives,Used
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Personal branding is today's killer app and musthave skill for careerminded leaders, executives, their teams, and their companies.Why? In today's new world of work every executive is a contract player, every company needs strongly branded employees, no one has any timeand traditional career management just doesn't work.What does work? Personal brandingand Ditch. Dare. Do! leads the charge with executive branding revolutionized for the time intensive, rapidly evolving 21st century workplace.Ditch. Dare. Do! is filled with fast, fun, furious branding66 bold and brief tips designed for today's 24/7 schedules and dwindling attention spans. It's the definitive (and irreverent) career and corporate success plan for defining, aligning, and living the power of brandwith an action plan that can be executed in 9 minutes a day!Challenging longheld assumptions and habits, the authors dare the reader with a 'ditch' (a mindset that must be shattered), a 'dare' (a challenge to up their game), or a 'do' (a critical action that must be taken to ensure success).Although Ditch. Dare. Do! is revolutionary, it's also evolutionarythe nextgeneration of timetested Reach Personal Branding methodology developed by author William Arruda (dubbed 'Personal Branding Guru' by Entrepreneur), and used by Fortune companies, leading universities, and hundreds of Reach's Certified Personal Branding Strategists worldwide for more than a decade.Executives (indeed anyone building a career) who follow this proven 'GPS for success' will advance faster, support the corporate brand, deliver greater value to their companiesand become influential, indispensable, and incredibly happy at work!
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