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Ditch the Act: Reveal the Surprising Power of the Real You for Greater Success,Used
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Be human. Its the only way to get ahead in business today.Competition today is fiercer than ever. It seems that every job candidate is flashing a worldclass resume and every business competitor is the absolute best at what they do.Dont be fooled. People exaggerate. And dont be discouraged. By revealing stories of failures, setbacks, and personal flaws without shame or fear, you exhibit greater selfconfidence than your competition. You cultivate connections with serious, smart people, and you build loyalty that lasts.Ditch the Act shows how to present your humannessimperfect and flawed but honest, resilient, and willing to learnin strategic ways to achieve clear, defined goals. It provides an actionable program for building an authentic, longlasting personal brand, explaining why exposure is important and how it cultivates more durable connections than any polished persona can.By creating a personal brand thats honest and authentic and that reveals personal struggles, youll build stronger, longerlasting relationshipsand achieve greater success.Careers and businesses based on authenticity and truth arent just more rewarding than those founded on hyperbole and the hard sell. Because theyre founded on durable, robust relationships, theyre rocksolidand better withstand business uncertainty and tough times.Ditch the act, be realand jump ahead of the competition before they even know you are there.
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