Title
Divining Desire: Focus Groups and the Culture of Consultation,Used
Delivery time: 8-12 business days (International)
An engaging, accessible history of the focus group, Featherstone's survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don't.The focus group, over the course of the last century, became an increasingly vital part of the way companies and politicians sold their products and policies with few areas of life, from salad dressing to health care legislation to our favorite TV shows, left untouched by moderators questioning controlled groups about what they liked and didn't. Divining Desire is the firstever popular survey of this topic.In a lively, sweeping survey, Liza Featherstone traces the surprising roots of the focus group in earlytwentieth century European socialism, its subsequent use by the 'Mad Men' of Madison Avenue, and its widespread employment today. She also explores such famous 'failures' of the method as the doomed launch of the Ford Edsel, and the even more illfated attempt to introduce a new flavor of Coca Cola (which prompted street protests from devotees of the old formula).As elites became increasingly detached from the general public, they relied ever more on focus groups, whether to win votes or to sell products. And, in a society where many feel increasingly powerless, the focus group has at least offered the illusion that ordinary people can be heard and that their opinions count. Yet, the more they are listened to, the less power they have. That paradox is particularly stark today, when everyone can post an opinion on social media our 24 hour 'focus group'yet only plutocrats can shape policy.In telling this story, Featherstone raises profound and fascinating questions about democracy and consumer society.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.