Title
Does It Work?: 10 Principles For Delivering True Business Value In Digital Marketing
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Warning: This Book Will Change The Way You Think About Marketing Forever. In This New Age Of Twitter, Facebook, Instagram, And Countless Other Digital Platforms, It Doesn'T Matter How Many Views Or Followers Or Clicks You Get. The Only Thing That Matters Is: Does It Work?Written By Possible'S Global Ceo Shane Atchison And President Of The Americas Jason Burby, This Revolutionary Guide Shows How To Use The Latest Digital Platforms To Create A Highvalue Marketing Plan That Really Works. You'Ll Learn How To:Set Goals: Understand The Importance Of Defining Success And Targets Upfront For Every Initiativeand Your Business As A Whole. Inspire Brilliant Creative: Leverage Data And Insights To Empower And Drive Creativity, Spark Ideas, And Drive Innovation. Measure What Matters: Focus Efforts On The Things That Matter And Drive Real Improvement. Make A Difference: Know That You Have Contributed To Measurable Success In Whatever You Do. If You'Ve Ever Wondered If Your Digital Marketing Is Working, This Book Will Help You Reevaluate Everything You'Re Doing. By Following 10 Key Principles, You'Ll Be Able To Measure The Data That Really Matters, Launch The Initiatives That Really Pay Off, And Inspire The Creativity That Really Drives An Effective Campaign. Each Of The 10 Principles Starts With A Link To A Short Video Introducing The Principle, Giving Real World Examples To Bring It To Life. You'Ll Hear The Personal Insights Of The World'S Greatest Business Leaders And The Professional Triumphs (And Tumbles) Of The World'S Biggest Brands. You'Ll Learn How To Hire And Inspire The Rare Creative Unicorns Who Turn Marketing Into Magic. You'Ll Find New Ways To Turn Data Into Ideas And Obstacles Into Opportunities. You'Ll Turn Web Site Visitors Into Followers, Followers Into Sharers, And Sharers Into Your Very Best Customers.In Our New World Of Small Screens, Big Ideas, And Even Greater Competition, You Have To Ask The Tough Questions If You Want To Succeed. Does It Work? Has The Answers.Foreword By Sir Martin Sorrell, Ceo, Wpp
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has three hundred sixty-eight pages. It's a comprehensive guide that delves into effective digital marketing strategies.
- Q: What are the dimensions of the book? A: The book measures six inches in length, one point one inches in width, and nine point one inches in height. This size makes it easy to handle and read.
- Q: What type of binding does this book have? A: This book is bound in hardcover. Hardcover bindings are durable and offer protection for the content inside.
- Q: Who are the authors of this book? A: The authors are Shane Atchison and Jason Burby. They bring extensive experience in digital marketing to the insights presented in this book.
- Q: What genre does this book fall under? A: This book falls under the genre of business and marketing. It specifically focuses on digital marketing principles.
- Q: What age group is this book suitable for? A: This book is suitable for adults and professionals in marketing. It discusses advanced concepts that may not be appropriate for children.
- Q: How can I apply the principles in this book? A: To apply the principles, start by setting clear goals for your marketing initiatives. Use the insights to inspire creativity and measure what truly matters.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book can be suitable for beginners. It provides foundational principles that can help newcomers understand effective digital marketing.
- Q: How does this book suggest measuring marketing success? A: The book emphasizes measuring what matters by focusing on specific metrics that indicate real improvement in marketing efforts.
- Q: What is the best way to implement the strategies from this book? A: The best way is to follow the ten key principles outlined in the book. They include defining success, leveraging data, and inspiring creativity.
- Q: How should I care for this hardcover book? A: To care for this hardcover book, keep it in a dry place and avoid exposure to direct sunlight. This will help preserve its condition.
- Q: Is there a risk of damaging the book during use? A: No, as long as you handle it with care. Storing it properly will prevent wear and tear.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for return instructions. Most sellers have a return policy in place.
- Q: Can I return the book if I'm not satisfied? A: Yes, you can return the book if you're not satisfied, following the seller's return policy guidelines.
- Q: Are there resources to complement the book's content? A: Yes, the book includes links to videos that introduce each principle with real-world examples, enhancing the learning experience.
- Q: How does this book compare to other marketing books? A: This book stands out by focusing on practical applications of digital marketing rather than just theory, making it a valuable resource.