Title
Does It Work?: 10 Principles For Delivering True Business Value In Digital Marketing
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Warning: This Book Will Change The Way You Think About Marketing Forever. In This New Age Of Twitter, Facebook, Instagram, And Countless Other Digital Platforms, It Doesn'T Matter How Many Views Or Followers Or Clicks You Get. The Only Thing That Matters Is: Does It Work?Written By Possible'S Global Ceo Shane Atchison And President Of The Americas Jason Burby, This Revolutionary Guide Shows How To Use The Latest Digital Platforms To Create A Highvalue Marketing Plan That Really Works. You'Ll Learn How To:Set Goals: Understand The Importance Of Defining Success And Targets Upfront For Every Initiativeand Your Business As A Whole. Inspire Brilliant Creative: Leverage Data And Insights To Empower And Drive Creativity, Spark Ideas, And Drive Innovation. Measure What Matters: Focus Efforts On The Things That Matter And Drive Real Improvement. Make A Difference: Know That You Have Contributed To Measurable Success In Whatever You Do. If You'Ve Ever Wondered If Your Digital Marketing Is Working, This Book Will Help You Reevaluate Everything You'Re Doing. By Following 10 Key Principles, You'Ll Be Able To Measure The Data That Really Matters, Launch The Initiatives That Really Pay Off, And Inspire The Creativity That Really Drives An Effective Campaign. Each Of The 10 Principles Starts With A Link To A Short Video Introducing The Principle, Giving Real World Examples To Bring It To Life. You'Ll Hear The Personal Insights Of The World'S Greatest Business Leaders And The Professional Triumphs (And Tumbles) Of The World'S Biggest Brands. You'Ll Learn How To Hire And Inspire The Rare Creative Unicorns Who Turn Marketing Into Magic. You'Ll Find New Ways To Turn Data Into Ideas And Obstacles Into Opportunities. You'Ll Turn Web Site Visitors Into Followers, Followers Into Sharers, And Sharers Into Your Very Best Customers.In Our New World Of Small Screens, Big Ideas, And Even Greater Competition, You Have To Ask The Tough Questions If You Want To Succeed. Does It Work? Has The Answers.Foreword By Sir Martin Sorrell, Ceo, Wpp
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of the book 'Does It Work?' A: The book focuses on delivering true business value in digital marketing by emphasizing the importance of measurable outcomes rather than just metrics like views and clicks.
- Q: Who are the authors of this book? A: The authors are Shane Atchison, the global CEO of POSSIBLE, and Jason Burby, President of the Americas.
- Q: How many principles does the book outline? A: The book outlines 10 key principles for effective digital marketing.
- Q: What type of marketing strategies does the book discuss? A: It discusses strategies that leverage digital platforms to create high-value marketing plans that are measurable and effective.
- Q: Is this book suitable for beginners in digital marketing? A: Yes, the book is designed to help both beginners and experienced marketers understand how to measure and improve their digital marketing efforts.
- Q: What can readers expect to learn from 'Does It Work?' A: Readers can expect to learn how to set goals, inspire creativity, measure what matters, and contribute to measurable success in their marketing initiatives.
- Q: What is the format of the book? A: The book is available in hardcover format and consists of 368 pages.
- Q: When was 'Does It Work?' published? A: The book was published on April 22, 2015.
- Q: Does the book include any multimedia elements? A: Yes, each of the 10 principles starts with a link to a short video that introduces the principle and provides real-world examples.
- Q: What is the condition of the book being sold? A: The book is listed as 'New', ensuring that it is in pristine condition for readers.