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This handson guide teaches executives of small and mediumsize U.S. companies how to establish and maintain profitable business in Mexico, Central America, South America, and the Caribbean.Unlike the old Latin America, todays Latin America is both readily accessible to smaller North American companies and is being transformed into a bustling business environment. However, for those without a native, indepth understanding of the emerging changes within todays Latin American marketplace and a grasp of the cultural implications at hand, doing business in Latin America can still be challenging for smaller U.S. exporters and importers.Doing Business in the New Latin America: Keys to Profit in Americas NextDoor Markets, Second Edition serves as an insiders travel guide and traders manual for understanding the regions market environment and best export sales opportunities in each of its countries. It lays the groundwork for finding and developing ideal prospects while avoiding pitfalls and foreigners faux pas. Part I familiarizes readers with Latin America in general, profiling its nations from a business perspective; Part II explains how Latin American business attitudes developed from a historical perspective. The third section of the text focuses on the allimportant art of makingand keepingthe deal.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
I was hoping for more current statistics and trends. Some of the information felt like it was from a few years ago, which isn't super helpful for my business decisions right now. Not terrible, but could be better.
A
Aisha Khan
Had High Hopes, But Disappointed
I was hoping for more current statistics and trends. Some of the information felt like it was from a few years ago, which isn't super helpful for my business decisions right now. Not terrible, but could be better.
A
Aisha Khan
Had High Hopes, But Disappointed
I was hoping for more current statistics and trends. Some of the information felt like it was from a few years ago, which isn't super helpful for my business decisions right now. Not terrible, but could be better.
R
Ricardo Silva
Great Resource with Practical Tips
I loved how this book breaks down complex topics into easy-to-understand sections. It's packed with practical advice and real-life examples that I can apply. This will be on my desk for a while!
R
Ricardo Silva
Great Resource with Practical Tips
I loved how this book breaks down complex topics into easy-to-understand sections. It's packed with practical advice and real-life examples that I can apply. This will be on my desk for a while!
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
