Doing Media Research: An Introduction,Used

Doing Media Research: An Introduction,Used

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SKU: SONG0803972938
Brand: Sage Publications
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Written In A Straightforward And Engaging Style, This Innovative Textbook Explains Fully Both Qualitative And Quantitative Methods Used In Communication Research.Doing Media Research Guides The Reader Stepbystep Through Media Research Methodology. To Facilitate A Thorough Understanding Of The Purpose And Theories Behind The Various Methodological Approaches, The Book Is Divided Into Four Sections. Part One Lays Out The Foundations To Each Approach, Part Two Describes The Types Of Research Questions And Data Collection Required, Part Three Details A Range Of Quantitative Approaches, And Part Four Examines Qualitative Methods. The Author Concludes With A Discussion Of Special Considerations For Current Media Research.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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