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Doing Research in Fashion and Dress: An Introduction to Qualitative Methods,Used
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Whether you're investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic.Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and objectbased research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics.By contextualizing history, theory and practice Doing Research in Fashion and Dress offers:A systematic examination of qualitative research methods in fashion studies in social sciences.A practical guide for anyone wishing to conduct fashion research in academia or in the business world.An accessible grounding in contemporary fashion studies literature.
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- Q: What is the main focus of 'Doing Research in Fashion and Dress'? A: The book focuses on qualitative research methods in the field of fashion studies, exploring fashion as a material object, social phenomenon, and commercial system.
- Q: Who is the author of this book? A: The author of 'Doing Research in Fashion and Dress' is Yuniya Kawamura.
- Q: What are some key methodologies discussed in the book? A: Key methodologies include ethnography, semiology, and object-based research, along with detailed case studies to illustrate their application.
- Q: Is this book suitable for beginners in fashion research? A: Yes, the book serves as a practical guide and provides an accessible introduction suitable for beginners and experienced researchers alike.
- Q: What new content is included in the second edition? A: The second edition features a new chapter on internet sources and online ethnography, addressing the impact of social media in fashion research.
- Q: How many pages does this book have? A: The book has a total of 176 pages.
- Q: What is the binding type of this book? A: The book is available in paperback binding.
- Q: When was 'Doing Research in Fashion and Dress' published? A: The book was published on January 9, 2020.
- Q: What category does this book fall under? A: The book falls under the category of Fashion & Textile.
- Q: Is the book in new condition? A: Yes, the book is available in new condition.