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DonT Buy What IM Selling: On Breaking Up With Advertising And Finally Learning To Love My Whole, Fat Self
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Part Memoir, Part Manifesto, This Is The Story Of A Woman Determined To Go Deep Inside A Business She Was Raised To Hate, So She Could Save The WorldAnd HerselfThrough Advertising. What Could Possibly Go Wrong?As A HighLevel Advertising Creative Director For 14 Years, Lu Chekowsky Willed Inanimate Objects To Life And Made People Want To Buy Stuff They DidnT Need. Her Colleagues Called Her Mary Manifesto Because She Could Whip Up An Emotional Ad Campaign Like No One Else. Need Someone To Channel Michael Jordan So People Will Line Up And Buy His Latest Sneaker? ThatS Lu. Need To Convince A Cranky Teen Heartthrob To Take His Shirt Off For An Ad Designed To Get Teenage Girls Across America To Swoon? ThatS Her Too. It Was A Regular Workday When She Made SameDay CrossCountry Trips Between New York And La To Satisfy The Ceos Who Counted On Her To Pump Up Their ProfitsIgnoring Her Own Voice And Using It In Service Of Their CompanyS Bottom Line. Chekowsky Was Great At Her Job Because SheD Trained For It Her Whole Life. SheD Gotten The Memo About How Worthless Her Body Was At Moving ProductsBecause She Was The One Who Wrote It.As Someone Whose Body Was Always Far From What The World Held Up As Ideal, Chekowsky Grew Up Trying To Find A Place Where She Could Fit In. Everywhere She Looked, The Images She Saw Were Designed To Make Girls Feel Terrible. The Only Person Who Could Make Her Feel Worthy Was Her LargerThanLife Mom; But Even That Was Complicated When Her Mother Got Sick With Cancer When She Was Just Eleven Years Old. For Years, Chekowsky Tried To Look Past What It Felt Like To Be Underestimated By Her Male Colleagues, The 14Hour Work Days Spent Satisfying The Demands Of The Latest Celebrity/Boss/Pop Star/Social Media App, And Her Work That Required Her To, Every Day, Perpetuate Unrealistic Beauty Standards, Before She Went Home And Binged Alone On Bags Of Takeout.DonT Buy What IM Selling Is A Dishy Peek Behind The Curtain Of A BillionDollar Industry, But ItS Also The Journey Of One Former Ad Executive Who Lived A Life Of ContradictionsUntil She CouldnT Anymore. With Honesty And Heart, Interspersed With BehindTheScenes Looks At The RealWorld Tactics Brands Use To Prey On Consumers, It Is Perfect For Readers Of Roxane Gay, Aubrey Gordon, And Lori GottliebAnd Anyone WhoS Bought A Product From An Instagram Ad And Instantly Regretted It.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.